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A LOYALTY PROGRAM FOR YOUR RETAIL BUSINESS

Want to increase customer loyalty in your ag retail business?

Contact us to get started!
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Your Brand, Your Loyalty Program

Empower your business with a fully customizable loyalty program, branded under your name. The GROWERS Loyalty Program is designed to fit seamlessly with your brand and business goals, offering a unique opportunity to build a deeper connection with your customers.

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Customizable

Tailor the program to meet your specific business objectives, whether it's increasing sales across different segments or boosting customer retention.

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Retailer-Branded

Keep your brand front and center. The loyalty program carries your brand, not ours, ensuring every interaction reinforces your identity.

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Flexible Setup

Whether you're focused on agronomy, energy, grain, or feed products, the program can be customized to suit your needs.

Why You Need Your Own Loyalty Program

Loyalty programs are a proven strategy to increase customer spending and enhance retention. Here’s why having your own loyalty program is essential*:

12-18% more is purchased

by customers that are enrolled in a loyalty programs

Increase profits by 25-95%

when you retain just 5% more of your customers

Boost revenue 12-25% yearly

with a top performing loyalty program

The Industry’s First Retailer-Aligned Loyalty Program

Take control with the industry's first loyalty program that aligns with the unique needs of agricultural retailers. Unlike manufacturer loyalty programs that create loyalty between farmers and manufacturers - our program is built to support YOUR specific business goals and help you better serve your customers.

  • Full Control: You decide the rules, rewards, and redemption options that best support your customers and your business strategy.

  • Manufacturer Partnerships: Partner with manufacturers to sponsor specific products within your loyalty program, enhancing the value of the rewards offered and strengthening your relationships with both suppliers and customers.

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A Points-Based System: Fostering True Loyalty

Our points-based system is a game-changer in the industry. When farmers earn points through your program, they are incentivized to keep coming back to you.

  • Locked Loyalty: Points earned (1 point = $1.00) can only be redeemed at the retailer where they were earned, ensuring that the value stays within your business.
  • Encouraging Repeat Business: This system fosters a cycle of repeat purchases and deeper customer relationships, enhancing long-term loyalty.
 
DISCOUNTS
Immediate price reduction at purchase
REBATES
Partial refund after purchase
REWARDS POINTS
Points earned for purchases, redeemable later
Timing Instant Post-purchase Accumulated over time, redeemable anytime
Eligibility All customers All customers All customers
Predictability High Medium High
Visibility High Medium High
Flexibility Low Medium High
Customization Low Medium High
Impact on Cash Flow Immediate reduction in revenue Deferred revenue impact Deferred revenue impact
Customer Engagement Low, transaction-based Medium, post-purchase High, ongoing engagement
Business Benefit Quick sales boost, easy to implement Encourages initial purchases Builds long-term rewards, data-driven insights

 

Solving Your Biggest Challenges

We understand the challenges faced by agricultural retailers.

Here’s how the GROWERS Loyalty Program can help solve them:

    1. Promote Cross-Segment Purchasing:

      Our loyalty program can incentivize customers to purchase across all of your business units (seed, fertilizer, chemical, fuel, grain). This not only increases overall sales but also enhances customer satisfaction by offering comprehensive solutions.

    2. Run It Passively:

      No need for your sales team to be heavily involved. We handle everything from importing transactions from your ERP to allocating points based on the customizable criteria you set. This automated process ensures that your program runs smoothly without any additional workload for your team. Plus, farmers don’t need to download any apps – it’s all handled seamlessly.

    3. Increase Touchpoints with Customers:

      A loyalty program creates more opportunities to engage with your customers, reminding them of the value they receive from working with your business. Regular communication keeps your brand top-of-mind, driving ongoing engagement without needing constant input from your sales team.

*source: https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/next-in-loyalty-eight-levers-to-turn-customers-into-fans